6 Biggest Mistakes To Avoid With Explainer Videos

Introduction

Nowadays, video marketing is skyrocketing. Nearly 81% of the companies depend on videos for marketing their brand or products. More than half the professionals prefer watching a video rather than reading a descriptive text. This data represents how explainer video marketing is overshadowing all the other types of marketing media. In video marketing, communicating with the customers is extremely crucial. You can convey your messages easily via videos. They are ideal for communicating your message to your potential customers. Explainer videos are really engaging, and they get millions of shares and views every day on social media platforms. When you are ready to make your explainer video, you must take your time to look at some common yet big mistakes that you may do while creating an explainer video.

Common Mistakes While Making An Explainer Video

1. Targeting The Wrong Audience

When you are creating an explainer video, the first thing that you must bear in mind is your target audience. You need to comprehend and analyse the likes as well as dislikes of your audience. What is the point of targeting people between the age group of 40 to 60 if your potential customers are youngsters who are studying or working? You must ask yourself the following questions while creating an explainer video:

• What is the type of your product?
• What problems does your product solve?
• What is the preferred language of your audience?

So, first, you need to perform a study to understand your potential customers and only after that should you start creating your explainer video.

2. A Bad Script

The second biggest mistake that companies make while creating an explainer video is not writing a properly curated script. A well-written script results in the creation of an ideal explainer video.

It is safe to say that everything depends on the quality of your script. You can hire skilled script writers to write a good script for your brand. Visual Best is among the best explainer video companies in India that consist of some of the best script writers in the country. So, to be on the safer side, you can always get in touch with Visual Best. They understand your product and write a script accordingly.

3. Overusing Animations

Animated explainer videos are excellent for selling your product or promoting your brand. Many professionals generally try to add the animation more than the specified limit inside the video. Of course, there is nothing wrong with animation but if you overuse it, then your video will not convey your message adequately. The professionals in the explainer video companies in India like Visual Best will always recommend you to use animations only when it is required.

4. Making Long Explainer Videos

If you are under the illusion that long videos work better, then you may want to rethink that. The duration of your explainer video must be between 60 to 90 seconds. Various large-scale companies make sure that they create an explainer video only of this duration. After all, short videos are always engaging.

5. Talking About The Features

The key features of your product or brand are important for you as well as your customers, but people are more curious in knowing the advantages of your products. Rather than talking about the features, you must talk about the benefits of your product in an explainer video. If your customers understand the benefits of your product and how your services can solve their problems, that is when they will make their purchase.

6. Forgetting To Add Music

Adding music to your explainer video will definitely make it a hit. It is no surprise that people love catchy music. Pleasant background music in your explainer video can help you sell your product. A short, crisp and engaging explainer video can be beneficial only by adding good music.

Wrapping Up!

Before creating an explainer video, keep in mind these aforementioned mistakes that you must avoid in any condition. A well-curated and engaging video can take your business to another level. Make sure to focus on the content, its quality and the message that you want to convey through your explainer video. If you are looking for a digital illustration agency to create an engaging explainer video, then Visual Best is your sure shot destination.